**ZOÉ LU** is a contemporary fashion brand known for its innovative approach to handbag design. Founded by three women with backgrounds in luxury fashion, the brand originated in Germany and emphasizes modularity and sustainability. Its signature feature is the "Swap Bag" concept, which allows customers to change the flap of their handbag, offering versatility and personalized style without needing to purchase multiple bags. This not only enhances functionality but also supports a more sustainable approach to fashion by reducing waste. ZOÉ LU bags are designed with high-quality materials, combining aesthetics with practicality, and cater to modern, fashion-forward women who value both style and environmental responsibility. The brand blends classic elegance with bold, playful elements, making it a favorite among trend-conscious consumers. With a growing international presence, ZOÉ LU is redefining how accessories can adapt to everyday life while promoting conscious consumerism in the fashion industry.