Sweet July is a lifestyle brand founded by entrepreneur, author, and television personality Ayesha Curry. The brand represents a celebration of life’s everyday moments, focusing on products and content that promote wellness, comfort, and joy. Sweet July offers a curated selection of goods including home décor, beauty products, self-care items, and specialty foods, many of which are created in partnership with Black-owned and women-led businesses. With a mission rooted in intentional living, the brand encourages customers to embrace gratitude, mindfulness, and balance in their daily routines. Sweet July also features a namesake magazine and a physical retail store that doubles as a café and community space. The brand’s aesthetic combines warmth, elegance, and simplicity, reflecting Ayesha Curry’s personal style and values. Whether through thoughtfully designed products or inspirational storytelling, Sweet July aims to empower individuals to find beauty and meaning in the everyday, making wellness and joy more accessible to all.