ShopLC, short for "Shop Low Cost," is a U.S.-based home shopping network and online retailer specializing in affordable jewelry, beauty products, fashion accessories, home décor, and lifestyle items. Founded in 2007 and headquartered in Austin, Texas, ShopLC is a subsidiary of The Jewelry Channel Group, which also operates in the UK and Germany. The brand’s mission is to deliver joy by offering premium-quality products at deeply discounted prices, often through live TV programming and flash deals. One of ShopLC’s distinguishing features is its “Under $10” deals and value-driven approach, making luxury and beauty accessible to a wide audience. The company also runs a charitable initiative called the “Your Purchase Feeds” program, where every purchase provides a meal to a child in need. With its mix of affordability, variety, and purpose-driven business model, ShopLC appeals to value-conscious shoppers looking for quality products and a positive shopping experience.