Rusty is a globally recognized surf and lifestyle brand that originated in Australia, known for its deep roots in surf culture and commitment to innovation. Founded by surfboard shaper Rusty Preisendorfer, the brand initially gained fame for high-performance surfboards used by professional surfers around the world. Over time, Rusty expanded into a full range of apparel, swimwear, and accessories that reflect a laid-back, coastal lifestyle. The brand blends functionality with style, offering durable, surf-ready gear alongside trendy, everyday clothing. Rusty is particularly popular among surfers, beachgoers, and outdoor enthusiasts who value authenticity and performance. With a strong presence in both the fashion and surf industries, Rusty continues to evolve while staying true to its heritage. The brand also supports up-and-coming surf talent and emphasizes sustainability through eco-friendly materials and practices, making it a staple in the global surf community.