Barefoot is a well-known wine brand celebrated for its approachable, affordable, and fun-loving image. Founded in California in the 1960s, it gained popularity for offering quality wines at budget-friendly prices, making wine more accessible to everyday consumers. The brand name reflects a casual, carefree attitude—symbolized by the barefoot footprint on each bottle—which appeals to a wide, younger audience seeking unpretentious wine experiences.
Barefoot offers a diverse range of varietals, including popular choices like Moscato, Pinot Grigio, Cabernet Sauvignon, and Rosé, as well as sweet blends and sparkling wines. Its wines are often described as fruit-forward and easy to drink, making them a go-to choice for parties, picnics, or casual get-togethers.
Now owned by E. & J. Gallo Winery, Barefoot has become one of the best-selling wine brands globally. Beyond the bottle, Barefoot supports various social causes, including LGBTQ+ rights and environmental sustainability.