"OTTO" is a German e-commerce company and one of the world's largest online retailers, headquartered in Hamburg. Founded in 1949 by Werner Otto as a mail-order business, it evolved into a major player in the digital retail landscape. OTTO offers a vast array of products, including fashion, electronics, furniture, and home goods, catering to millions of customers across Europe. The company is part of the Otto Group, a global retail and services group with interests in logistics, finance, and technology.
OTTO has successfully transitioned from a traditional catalog business to a leading online platform by embracing innovation and sustainability. It invests heavily in digital infrastructure, AI, and customer experience, aiming to create seamless, personalized shopping journeys. The company also emphasizes ethical practices, striving for climate-neutral operations and responsible sourcing. OTTO’s commitment to modernization and social responsibility positions it as a forward-thinking force in global e-commerce.