**"ON THAT ASS"** is a Dutch underwear brand known for its bold marketing and subscription-based model. Launched in 2015, the company offers men’s and women’s underwear with unique, eye-catching designs delivered monthly. The brand has gained popularity for its comfortable fit, soft fabric, and fun patterns that stand out from traditional options. Customers can try their first pair for free, a strategy that has helped attract a wide user base. "ON THAT ASS" emphasizes convenience, affordability, and individuality, appealing especially to younger audiences who appreciate quirky and creative fashion. The company’s strong online presence and influencer collaborations have contributed to its rapid growth across Europe. Sustainability is also part of their message, with steps toward more eco-friendly materials and packaging. Overall, "ON THAT ASS" blends comfort, style, and a fun attitude, making it a distinctive player in the everyday fashion and underwear market.