Magic Cycle is a growing brand in the electric bike industry, known for offering affordable and powerful e-bikes designed for both urban and off-road use. The brand is supported by a parent company with over 20 years of experience in bicycle manufacturing and supply chain management, working with hundreds of factories worldwide. Magic Cycle focuses on delivering direct-to-consumer electric bikes that combine strong performance, modern design, and competitive pricing. Popular models like the Cruiser Pro are equipped with 52V batteries, fat tires, and sturdy frames, making them suitable for various terrains and riding conditions. The brand has gained attention for its high torque motors and long-range capabilities. While the bikes are praised for value and power, some users have raised concerns about build quality and long-term durability, typical of many e-bike brands in this price range. Overall, Magic Cycle appeals to budget-conscious riders looking for adventure and utility in a powerful e-bike package