Kitty & Vibe is an inclusive swimwear and intimates brand founded in 2018 by Cameron Armstrong. The brand was created to address the frustrations many people face with poorly fitting swimsuits. Kitty & Vibe pioneered a unique sizing system that accounts for both hip width and butt inseam, offering two bottom fits for every hip size to eliminate sagging or tightness. Their sizing ranges from XS to 6X, and bra tops go from A to H cups, making their products accessible and comfortable for a wide variety of body types.
The brand is known for its body-positive mission, unretouched campaigns, and emphasis on customer empowerment. Each order includes a personalized “vibe” playlist and affirmation card to create a joyful try-on experience. Kitty & Vibe collaborates with celebrities and community members to design prints and expand its inclusive message. Ethically made in small batches, the brand stands out for its focus on fit, confidence, and kindness.