Figue is a luxury women’s fashion brand known for its globally inspired, bohemian aesthetic. Founded in 2012 by designer Stephanie von Watzdorf, Figue combines artisanal craftsmanship with a jet-set lifestyle, drawing influences from Mediterranean, African, and Asian cultures. The brand’s signature style features bold prints, hand embroidery, tassels, and embellishments that celebrate traditional techniques with a modern twist. Originally focused on resortwear staples like kaftans, tunics, and flowing dresses, Figue has since evolved into a full lifestyle brand offering ready-to-wear, accessories, and statement pieces designed for the adventurous, free-spirited woman. In 2021, fashion entrepreneur Liz Lange acquired the brand, bringing a fresh perspective while preserving its distinctive artistic DNA. Figue stands out for its “approachable maximalism”—luxurious, vibrant fashion that’s both wearable and expressive. With a commitment to cultural craftsmanship and timeless design, Figue appeals to women who embrace travel, creativity, and effortless elegance in their everyday wardrobe