Decathlon is a French sporting goods retailer known for its wide range of affordable and high-quality sports equipment, clothing, and accessories. Founded in 1976, the company has grown into one of the world's largest sporting goods chains, with stores in over 70 countries. Decathlon designs, produces, and sells products for more than 80 sports, including hiking, cycling, swimming, and fitness. Its unique business model integrates research, design, production, and retail, allowing it to offer competitive prices while maintaining quality. Decathlon is also committed to sustainability, investing in eco-design and circular economy initiatives. The brand’s in-house labels—such as Quechua, Kalenji, and Domyos—cater to specific sports and offer innovative, user-friendly products. With a strong emphasis on accessibility, innovation, and customer experience, Decathlon has become a go-to destination for beginners and professional athletes alike, aiming to make sport accessible to everyone, regardless of age, skill level, or budget.