Daniella Shevel 10 September 2025 Discountscafe

About Daniella Shevel

Daniella Shevel is a South African‑born, New York‑based women’s footwear designer and founder of her eponymous luxury shoe brand Raised in Johannesburg and later relocating to California at 17, she studied Business Administration (with a minor in theater) at the University of Southern California before moving to NYC to pursue fashionShevel built early experience in digital marketing working with brands like Shopbop, ShopStyle and Rag & Bone, skills she leveraged when launching her own line in 2018Her award of comfort-focused luxury gained sway quickly—she tests every pair personally and employs memory-foam cushioning, thicker block heels, and soft premium materials, handcrafted in Brazil and Italy Driven by a slow‑fashion philosophy, Daniella produces in small batches, partners with carbon‑offset programs like EcoCart, and upcycles via Soles4Souls to reduce waste while keeping prices accessible at about half of traditional retail luxury shoe costs In just a few years, her standout styles—such as the lace‑up BellaDonna or Cleo designs—have become iconic for their blend of elegant aesthetics, everyday wearability, and unwavering comfort.

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Footwear

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