The Brand Putting Hormones at the Center of Beauty
Veracity Selfcare was created by Allie Egan, a former beauty executive whose own health struggles infertility, autoimmune thyroid issues, eczema pushed her to look deeper than surface level beauty fixes. Instead of masking symptoms, she wanted a brand that actually solved the underlying issues.
Her mission is simple but powerful help people understand their hormones, metabolism, & skin from the inside out. With at home hormone and metabolic tests plus targeted supplements and skincare, Veracity aims to personalize wellness instead of offering one size fits all solutions.
A big focus for the brand is metabolic health things like energy levels, hunger regulation, hormone balance, & the gut skin axis. For Veracity, beauty isn’t just about what you put on your face; it’s about what’s happening throughout your entire body.
Supplements & Nutraceuticals
Their hero line is Metabolism Ignite, a supplement system designed to strengthen metabolism, support appetite controlling hormones (including GLP-1), boost mitochondrial function, and help burn fat.
Veracity positions their formulas as “Rx Strength, 100% Natural”, made in the U.S. in GMP/NSF certified facilities with third party testing and no unnecessary fillers.
Skincare & Beauty
Alongside supplements, Veracity offers topical products for skin concerns driven by hormonal shifts acne, sensitivity, aging skin, and more.
The philosophy: if hormones are causing skin issues, fixing the internal imbalance should improve the skin externally. It’s a dual approach treating skin and health at the same time.
Education, Protocols & Coaching
The brand leans heavily into root cause wellness. You’ll see them breaking down topics like mitochondrial health, AMPK activation, and hunger hormone regulation.
They offer quizzes, protocols, and lifestyle guidance, and claim to pull from over 10 million unique health data points to shape their recommendations.
They also have a growing community of wellness coaches, nutritionists, and influencers who partner with them. Veracity Stand Out
Whole person approach: They don’t just sell weight loss supplements or anti aging creams they connect metabolism, hormones, skin, and lifestyle as an integrated system.
Data driven, functional medicine vibe: They highlight doctors, clinical trials, extraction methods, and biomarker data to position themselves as science-rooted.
Transparency: Manufacturing standards (GMP/NSF), third-party testing, and clean formulations help them resonate with the “clinical-clean beauty” audience.
Momentum as a rising brand: Funding wins, rapid growth, and retail partnerships like their online debut with Saks Fifth Avenue signal they’re scaling quickly.
